Hospitality Performance Management — Scoop
Scoop

Your owners are going to ask. Scoop makes sure you have the answer first.

Scoop is an AI performance manager that screens every property, diagnoses likely drivers, and gives regional VPs and GMs clear actions across RevPAR, GOP, labor, channel mix, and ancillary revenue: before the owner reporting cycle starts.

Portfolio Brief · Southeast Region
6 properties analyzed
Generated September 5, 2026 · For: Regional VP
Needs attention
Overview
Severity key
Analysis
Recommended action plan
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Prior period action plans · Results
Watch list
Summary of each location

Overview: RevPAR is up across 5 of 6 properties, but OTA channel share has grown to 58% at 3 properties, compressing GOP by an estimated 11–14 points.

Status: P-01 housekeeping labor is running $26 above portfolio benchmark at comparable occupancy: no corrective action on record.

Recommended actions: Launch a direct booking incentive at P-02 and P-03; review housekeeping model at P-01; investigate ancillary revenue capture at P-04.

Put a success system in a box. A mini version of your best person, scanning and analyzing every property, every week, on their behalf. That's what we're trying to build.
Executive leadership · CEO · Independent hotel management group

Three challenges Scoop solves

Challenge 1

A RevPAR number doesn't tell you what to do

The same RevPAR decline can come from ADR, occupancy, channel mix, or labor cost, and each requires a different response. Without knowing which, the intervention is a guess.

How Scoop helps

Scoop traces the cause before anyone picks up the phone, so GMs and regional VPs walk into every conversation with a diagnosis, not a hypothesis.

Challenge 2

Owner calls come before the analysis is done

GMs and regional VPs often don't have a complete picture when owners ask questions. The pressure to respond quickly leads to surface-level answers and reactive decisions.

How Scoop helps

Scoop ensures the full diagnosis: across RevPAR balance, channel mix, cost benchmarks, and the booking pipeline: is ready before the conversation starts.

Challenge 3

The full portfolio never gets equal attention

In a portfolio of 20 properties, the same four or five get most of the scrutiny. Properties that are quietly drifting don't get attention until the problem is visible in the numbers.

How Scoop helps

Scoop screens every property every cycle so nothing is missed because someone ran out of time, and flags which properties deserve escalation before they become a problem.

Diagnostics your best operators would run, on every cycle

RevPAR and GOP fluctuation

Whether the driver is occupancy, ADR, channel mix, local conditions, or property-level execution.

Labor and cost benchmarking

Whether labor, energy, or housekeeping costs are above benchmark for occupancy, with CPOR across the portfolio.

Channel mix and booking patterns

Whether OTA dependency is compressing margin and which direct segments represent recovery.

Ancillary revenue gaps

Whether food, beverage, events, or parking are underperforming relative to occupancy and comp set.

Which properties need attention this cycle

Which properties deserve escalation this cycle, why, and the recommended intervention.

Guest segment analysis

Which segments are growing or declining, and where the highest recovery opportunity sits.

Connects to what you have. Secure from day one.

  1. Read-only access to your data warehouse

    We connect directly to Snowflake, BigQuery, Redshift, Databricks, and more: read-only, no write access, no disruption to current pipelines.

  2. No warehouse? No problem.

    IT can provision automated flat-file extracts on a schedule. If the tables and reports already exist, the lift is low.

  3. SOC 2 certified. Governable at scale.

    Role-based access, audit trails, and outputs that are reproducible and explainable. Your data never leaves your control.

100+ supported connectors including

Power BITableauLookerGoogle Data StudioSnowflakeBigQueryRedshiftDatabricksGoogle SheetsExcel / CSVCrystal ReportsEmail Reports+ 90 more

For vertical-specific systems (POS, PMS, ERP), we work with your IT team to build the required extraction path.

Book a discovery call

Reach out to start a two-way conversation about your industry, your performance variations across locations, and whether Scoop is the right fit for you.

Questions, answered